I can drink this every day.
It’s healthy and it tastes like the perfect combo of tea and milk, it almost made me wish that I’m drinking bubble tea but no, the catch is that there’s no option for chewies.
Staying true to your brand’s crafted image means forgoing adventures that may present themselves as opportunities, but could tarnish your integrity as a health-conscious franchise. F&B never runs out of ideas to innovate and create more varieties of choices to hit as wide of an audience spectrum can get, but is having more options better?
I see the appeal of price exclusivity of a full meal price and the luxury of owning an aesthetically pleasing semi-reusable cup, which somehow justifies the long wait, price hike and simple menu.
The trend isn’t lost on me, nor does it convert me from a teh-ais basic to a hardcore oolong-green-tea-jasmine-bird-nest-mountain-water-hawthorn-berry-essence-cha fan, but I’m ok.